SOCIAL PROOF #1
Dream outcome and ‘what’s in it for me’
“Stop doing X” | “No more Y” | “Pain Point”. Our solution does X, Y, Z (articulate main benefit you provide & explain how you do what you mentioned in the headline in a proprietary or unique way).
REDUCE Friction and FUDs (FEAR, UNCERTAINTY, DOUBTS)
SOCIAL PROOF #2
Address the largest pain point that you solve and the “old way” while also tying in your unique benefit
Use this section to paint a vivid picture of the ideal prospects pain points and expose the flaws of the status quo to acknowledge you know what they are going through. Complement this with your unique value prop and differentiator.
DREAM OUTCOME SUMMARY
Value prop and Big Benefit #1 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
DREAM OUTCOME SUMMARY
Value prop and Big Benefit #2 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
DREAM OUTCOME SUMMARY
Value prop and Big Benefit #3 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
Benefit Driven headline - how you do it as well as what makes you different
Differentiator 1
Body Text
Differentiator 2
Body Text
Differentiator 3
Body Text
Differentiator 4
Body Text
Differentiator 5
Body Text
Differentiator 6
Body Text
How it works? {Make the perceived likelihood of achieving success high and effortless}
Headline
Body Text
Headline
Body Text
Headline
Body Text
SOCIAL PROOF #2
Frequently Asked Questions
Question #1
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Question #2
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Question #3
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Question #4
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Question #5
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Question #6
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
SOCIAL PROOF #1
Final recap - why should people take action today (create urgency)
Articulate the one final reason that people should get in touch and reach out to your company for your services or product. This is your last chance to grab their attention.
- Value Prop #1
- Value Prop #2
- Value Prop #3
REDUCE Friction and FUDs (FEAR, UNCERTAINTY, DOUBTS)